Nickelodeon’s First Malaysian Animation Commission Premieres Friday on Nickelodeon SEA, September 28, 6.30pm
SINGAPORE/MALAYSIA/PHILIPPINES, 10 SEPTEMBER 2012: Nickelodeon, the number one entertainment brand for kids, today announced the launch of a new animated series Akis for regional viewers starting Friday, 28 September 2012. Akis is the first Malaysian animation production to be commissioned by Nickelodeon, created and produced by Malaysia’s top digital animation production company, Inspidea.
Akis is a 12-episode series of two-minute stories regaling the adventures of the highly imaginative Akis, a seven-year-old girl with a sugary sweet voice who loves to play-pretend all the time. Aside from English, Akis offers Malaysia viewers a second option of Bahasa Malaysia audio.
“Nickelodeon is always keen to develop engaging content and Akis’ antics are both endearing and hilarious, something children are bound to connect with,” said Syahrizan Mansor, Senior Director, Nickelodeon Programming & Creative, Asia. “This is the first time Nickelodeon has commissioned a studio in Malaysia to produce animated content and we are really pleased with what Inspidea has achieved. Akis is a great example of the top-notch content being produced in Malaysia.”
“We feel very happy and honoured to be part of this production. Although the show is set in Malaysia, viewers everywhere will relate to Akis because of the similarities in their experiences such as her school life where she studies, plays games, makes friends and goes on outdoor trips. The show is very funny and suitable for children to watch and enjoy with their family so watch the show and be inspired by Akis,” said Andrew Ooi, Managing Director of Inspidea.
Akis’ curiosity in everything and anything results in her play-pretending whenever the opportunity arises. This happens even in class, driving her teacher, Miss Rosi crazy. In one episode, Miss Rosi steps out of the class for a while and Akis immediately uses a spring leaf, water bottle and ruler and teaches her classmates how to make “spring rolls”. Occasionally, Akis’ enthusiasm for make-believe leads to flocks of sugary-cute mini creatures forming out of thin air.
The programme also features Akis’ wacky family – Ali, her know-it-all father, Eisha, her mother who is kind, stern and loud to everyone in the house and Naim, her sports-loving brother. Along with Akis’ best friend Yuyi and Iwan, the classmate who has a crush on Akis, the show aims to stimulate the growing minds of children by encouraging imaginative play. Additionally, the various settings in which Akis’ pranks takes place will give Nickelodeon viewers a glimpse of Malaysian culture.
Nickelodeon has been actively localising content in various languages for its audiences and it has taken this a step forward by developing content out of Asia. In February this year, Nickelodeon also debuted an original Malaysian production Cingkus Blues, a series about a cat and a rat who are housemates and best friends.
Nickelodeon, now in its 33rd year globally and 14th year in Asia, is the number-one entertainment brand for kids. The company has built a diverse, global business by putting kids first in everything it does with a portfolio that extends across television, music, publishing, digital media, mobile and consumer products. Nickelodeon and Nick Jr. are seen in more than 60 million households throughout North and Southeast Asia region with 24-hour programming services including Nickelodeon Southeast Asia, Nickelodeon Japan, Nickelodeon Korea, as well as Nickelodeon branded program blocks and syndications. For more information about Nickelodeon in Asia, visit www.nick-asia.com.
Inspidea Sdn Bhd is a digital animation company that believes having fun can change the world for the better. We are an imaginative group of people who can create and share compelling shows that entertain and inspire. Our plan is ambitious: to rule the world through animation domination! We can imagine, create and share our way to global control because we are pre-producing, producing and distributing everything ourselves. How do we know we will succeed? Our shows are so good, even a goldfish can’t forget about them! In 2006, our show Mustang Mama Football Fever nabbed an award for Best of Media & Entertainment from APICTA in 2006. Inspidea was also one of the producers of Pet Squad which was nominated for a BAFTA Children’s Award in 2011.
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