Inspidea and Yahoo! Southeast Asia in Olympics Tie Up (Worldscreen.com)

MALAYSIA, August 19: Digital animation outfit Inspidea has licensed its Mustang Mama characters to promote the Olympic Games on Yahoo! Southeast Asia’s regional portals.

The Mustang Mama characters have been chosen to animate the Yahoo! logo in various sports activities, and will appear on the search engine’s websites in Malaysia, the Philippines, Singapore and Vietnam.

Inspidea is also launching Mustang Mama Die Hard Sports Fan, the followup season to Mustang Mama Football Fever, which has been broadcast on Cartoon Network Japan, Nickelodeon Italy, Animax, TFOU, MBC3, Bonsai TV and AXN Central Europe.

The series follows the adventures of Mustang Mama, an eccentric senior citizen who, when not taking care of her grandson, attempts a range of highimpact sports.